In some ways it feels like 2008. The last week has seen discussions, articles and guidance on blogger outreach from PR agencies. And while the really good parts of the industry have moved on, there’s still a significant number of conversations that appear to be repeated ad infinitum and are almost exactly the same as five years ago.
Sometimes some of the best ideas are the most simple and West Midlands Police have one of the most simple and effective uses of Instagram I’ve seen in a long time.
By taking behind-the-scenes shots of their forensic team at work, it gives the public an insight into their work and makes the organisation more approachable. Clever and effective, it’s a great example of what can be done with a simple idea.
Several years ago, when I still worked at ITV, a colleague in the press office was desperately trying to tell a journalist that a programme he was about to label a flop was actually pretty successful when put in context. The show had held up well on the +1 channel but, what’s more, was one of the most successful shows the network had seen on online catch up, pulling in some seriously impressive numbers.
The journalist, however, was unmoved. “Nobody,” he informed my colleague, “cares about online numbers.”
Netflix, you suspect, would beg to differ.
On the work blog for Ruder Finn, I’ve written a fairly lengthy piece musing on the effect of paywalls in PR. It’s aimed at a primarily PR audience, but it’s something all working in comms should probably be considering (assuming they’re not already).
There are some agencies – and companies – who merge the disciplines of PR, SEO and content marketing (or branded journalism, as some like to describe it) very well indeed. Others prefer to silo a bit more.
Normal service can now resumed. Sort of. If things have been quiet on here that’s because the most demanding client project or busiest editorial deadline has nothing on planning a wedding.
Wedding planning is certainly not a career I’d choose but happily all went well on an excellent day, the much-needed honeymoon was relaxing and now the attention turns to important things, like buying new shelving units.
And thus ends a rare personal update by means of explanation of why I’ve barely put finger to keyboard recently.
I’d like to start by apologising to FC Business magazine, who are normally a fairly interesting bunch. They just happened to post one of my pet peeves – the social media ranking table by followers.
So here we have a league table of the Premier League’s most liked clubs on Facebook and most followed teams on Twitter. And for good measure, we have the three clubs with the highest Klout rating.
A small piece from me on Harry Kewell’s arrival at Melbourne Heart for When Saturday Comes.
The Australian A League – and soccer in general in the country – is in an absolutely fascinating place right now. To me, it feel a little like MLS did about 4-5 years ago – a market still finding its way, still establishing its identity but with no doubt that there are enough fanatics of the game to make it viable.
Anybody would think Ernst Stavro Blofeld himself had been tinkering with this post – every time I attempt to write or publish something crashes or goes wrong.
Maybe SMERSH want to keep the news that a couple of weeks ago, Terry Duffelen, Graham Sibley and I recorded a new Oddjob Podcast on James Bond villains.
We all have our favourites, of course, and those we dislike. For instance, I’m not a fan of Hugo Drax, although Terry and Graham think very differently. I suspect my dislike of Moonraker somewhat clouds my judgement on this – perhaps it’s time to rewatch and reappraise Michael Lonsdale’s performance.
One of my favourite communities online is Stuart Waterman’s Non-Fiction Addiction community on Google+. Dedicate to long and engaging content, it’s a delight of discovery. As long as you have a web connection, there’s enough reading material to keep you occupied over a train journey.
Longform content isn’t exactly trendy though. Sites such as Buzzfeed and Us Vs Th3m are leading the way when it comes to espresso hits of quick, shareable content. The fact that plenty of sites seem fit to ape them (especially the former, the latter hasn’t been around quite long enough for copycats) shows that many sites are pointing towards the quick, easily digestable amusing visual content (and generally not doing it anywhere near as well as the leaders in the field).
I’m not a great fan of public spats online. Well, obviously they’re entertaining from a point of view of pulling up a seat and fetching some popcorn, but after everything blows over, what’s been achieved? Other than a lack of dignity.
Earlier this week, I was quoted in Chris Lee’s NMK Forum piece on the consequences of social media shaming from a PR reputation management perspective. It hit the headlines after one woman publicly shaming a developer at PyCon (a programming conference) for alleged sexist remarks ended with both losing their jobs and a whole host of other fallout that could have easily been avoided.