Facebook and the story of decreasing page reach

Organic. Generally seen as something good. Often healthy. And generally to be encouraged. Unless, perhaps, you’re Facebook.

Organic reach of brand pages is a hot topic in social and marketing circles. Whereas once a post on Facebook would reach thousands now it’ll reach a fraction of that, unless you pay to boost. That all elusive organic reach is getting harder.

Generally there are two camps here. The first is accompanied by wailing and gnashing of teeth as they realise those hard (or not so hard) earned fans won’t see any of their beautiful (or hastily photoshopped) posts.

Recent football work

Sydney FC fans in the Hyundai A LeagueA couple of recent pieces of football-related output from me. First up, as one of When Saturday Comes’s semi-regular writers I’ve contributed to their best and worst moments of 2013, as well as their hopes for football in 2014. Essentially, I’d like to continue to enjoy football as much as I have done in the past few months. Yes, even with Exeter City’s dreadful recent form.

Blogger outreach done badly. Again

Luxury watch

I don’t have any interest in these, but I won’t complain if you send me one.

In some ways it feels like 2008. The last week has seen discussions, articles and guidance on blogger outreach from PR agencies. And while the really good parts of the industry have moved on, there’s still a significant number of conversations that appear to be repeated ad infinitum and are almost exactly the same as five years ago.

CSI Small Heath

Sometimes some of the best ideas are the most simple and West Midlands Police have one of the most simple and effective uses of Instagram I’ve seen in a long time.

By taking behind-the-scenes shots of their forensic team at work, it gives the public an insight into their work and makes the organisation more approachable. Clever and effective, it’s a great example of what can be done with a simple idea.

Netflix and data: the future of TV?

Kevin Spacey in House of Cards

Several years ago, when I still worked at ITV, a colleague in the press office was desperately trying to tell a journalist that a programme he was about to label a flop was actually pretty successful when put in context. The show had held up well on the +1 channel but, what’s more, was one of the most successful shows the network had seen on online catch up, pulling in some seriously impressive numbers.

The journalist, however, was unmoved. “Nobody,” he informed my colleague, “cares about online numbers.”

Netflix, you suspect, would beg to differ.

On paywalls and PR

On the work blog for Ruder Finn, I’ve written a fairly lengthy piece musing on the effect of paywalls in PR. It’s aimed at a primarily PR audience, but it’s something all working in comms should probably be considering (assuming they’re not already).

There are some agencies – and companies – who merge the disciplines of PR, SEO and content marketing (or branded journalism, as some like to describe it) very well indeed. Others prefer to silo a bit more.

A quick update

Normal service can now resumed. Sort of. If things have been quiet on here that’s because the most demanding client project or busiest editorial deadline has nothing on planning a wedding.

Wedding planning is certainly not a career I’d choose but happily all went well on an excellent day, the much-needed honeymoon was relaxing and now the attention turns to important things, like buying new shelving units.

And thus ends a rare personal update by means of explanation of why I’ve barely put finger to keyboard recently.

Arsenal and Manchester United top the follow tables for football clubs using social media. This means nothing

League table of most fans and followers of English football clubs on Twitter and Facebook

I’d like to start by apologising to FC Business magazine, who are normally a fairly interesting bunch. They just happened to post one of my pet peeves – the social media ranking table by followers.

So here we have a league table of the Premier League’s most liked clubs on Facebook and most followed teams on Twitter. And for good measure, we have the three clubs with the highest Klout rating.

Australian A League: Harry Kewell at the Melbourne Heart

A small piece from me on Harry Kewell’s arrival at Melbourne Heart for When Saturday Comes.

The Australian A League – and soccer in general in the country – is in an absolutely fascinating place right now. To me, it feel a little like MLS did about 4-5 years ago – a market still finding its way, still establishing its identity but with no doubt that there are enough fanatics of the game to make it viable.

Look after this podcast. See that some harm comes to it

Ernst Stavro Blofeld and the Oddjob Pod James Bond podcast

Anybody would think Ernst Stavro Blofeld himself had been tinkering with this post – every time I attempt to write or publish something crashes or goes wrong.

Maybe SMERSH want to keep the news that a couple of weeks ago, Terry Duffelen, Graham Sibley and I recorded a new Oddjob Podcast on James Bond villains.

We all have our favourites, of course, and those we dislike. For instance, I’m not a fan of Hugo Drax, although Terry and Graham think very differently. I suspect my dislike of Moonraker somewhat clouds my judgement on this – perhaps it’s time to rewatch and reappraise Michael Lonsdale’s performance.