If there’s one area that often gets maligned, often unfairly, it’s the domain of the local radio DJ. An odd blend of personality, cheese and the rural/urban area they broadcast to, for all those who sneer, they’ll be just as many who’ll tune in religiously.
Perhaps GCap’s Chief Executive, Ralph Bernard, has heard too many doomsayers as, along with other radio heads, he’s asked for the amount of local programming to be cut to just three hours a day, so the stations can compete with the likes of Chris Moyles and Chris Evans.