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November 6th, 2009 at 11:04 am
Couldn’t agree more, and again you’ve hit on one of my bugbears, I think that there should be no thing as online PR at all. PR is PR, the same basic skill set is required whether you are pitching to a print journalist, a blogger or a broadcast journalist. That is, know what the story is, why it is relevant and be able to articulate it.
Yes, there are subtle differences in the way each set of journalists works, but a good PR takes those into account and makes their pitch better for it.