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You are currently browsing comments. If you would like to return to the full story, you can read the full entry here: “PR’s own goal: Or why blogger pitching has been worse than the French national team this World Cup”.
5 Pings to “PR’s own goal: Or why blogger pitching has been worse than the French national team this World Cup”
9 Responses to “PR’s own goal: Or why blogger pitching has been worse than the French national team this World Cup”
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1. geordie Says:
July 9th, 2010 at 9:30 amGary… no punning on “pitch”?
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2. Tom Hall Says:
July 9th, 2010 at 9:41 amThe release linking to an article (clearly copied and pasted) on a website that appeared to sell theatre seats was quite a low.
Lost count of the number of releases I got asking me to celebrate this or that about England’s World Cup campaign. I thought calling my blog The Scottish Football Blog would have been a big enough clue as to my willingness to use that content.
Unrelated to the World Cup I also received a press release last week asking if I wanted to review a book about the Cumbria shootings for my blog. Well no, not really.
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3. Gary Says:
July 9th, 2010 at 12:45 pmGeordie, no. I was tempted, but it was late when I wrote this and punning wasn’t forthcoming.
Tom, I didn’t get the theatre seats one but have since been forwarded it. That probably reaches as new low as far as I can see.
It does make you wonder who they employ for these campaigns, where they can’t even work out that a Scottish blog isn’t the best place to seed content about England.
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4. Darika Says:
July 12th, 2010 at 3:30 pmThings have gotten so bad we need some sort of moratorium during which every PR makes sure they learn this stuff, every rubbish list of bloggers is deleted, and every blogger has a chance to reset and perhaps be happy to engage with PR once again in the future.
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5. Kerry Gaffney Says:
July 12th, 2010 at 3:42 pmPerhaps all bloggers should revert to only being pitched via a form. In order to fill in the form the PR in question has to answer a set of random questions, both related to the etiquette of pitching and the blog/blogger in question.
I know that this sort of captcha would only succeed in deterring the bad ones for about 2 weeks until someone offers a mechanical turk work around, but it would be great for those two weeks.
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6. Tom Jitred Says:
July 13th, 2010 at 1:37 pmis your so clever what is your opinion of good pr
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7. Darika Says:
July 16th, 2010 at 8:25 amErm Tom, if you’re so clever you would’ve looked up Gary and seen his 3 years at ITV working in the Press Office (with a Web/Social Media focus) and then Communities Assistant where they had numerous successes and won legions of blogger fans with their well pitched outreach.
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8. Chris Nee Says:
July 16th, 2010 at 8:35 am“Tom”, I really wouldn’t want to be you right now.
Oh, sorry…
i really would’nt want too be u right now
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9. Siany Says:
July 16th, 2010 at 12:20 pmLike most jobs where you’re dealing with other people, good manners are key. Something Tom doesn’t seem to possess.
I like this post, because it’s not about ‘Gary the Press Office Guy’, it’s about Gary the Blogger. Not once does he state to know PR better than anyone else (and i don’t think he ever would). Instead, he talks about his experience as a blogger – who clearly wants to have a conversation with PRs, to a) make his life easier and b) make his content better. Both of which = c) making readers more interested and more involved. Everyone wins in that scenario.
Shame Tom can’t see that and resorts to snarky comments with bad grammar. He might have learned something if he’d read this post properly.
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