As friends and colleagues will testify, I hate the word viral with a passion. I’ve lost count of the number of press releases I’ve received saying, “We’ve produced a viral.” No you haven’t you’ve produced a video that you’re hoping lots of people will watch. And as for being asked, “Can we get this going viral,” the answer, obviously, depends on the strength of content.
But when a viral’s done well, it’s hard not to be impressed and the new viral marketing campaign for the new Batman movie, The Dark Knight Rises, is very cool indeed.
Last week the comedian Richard Herring tweeted a firm but polite message to his followers about requests for retweets and why he doesn’t retweet many links people ask him to.
“I am afraid I get asked to RT so much stuff for charity or whatever that I have to refuse all requests or my timeline’d be nothing but,” he said, before adding, “Also if all charity stuff gets RT then it would have no impact. Like to save it up for causes I am involved with.”
A fair enough explanation, it seems, although judging by the exchanges that followed, not all of his followers agreed.
Predictably, as we’re now at the end of the football season, I decided it would be an excellent time to get back into recording the odd football podcast or two.
For twofootedtackle, we headed down the pub for a special two-parter with the Sound Of Football team as we reviewed the season just gone, tackling all the five top leagues in England, Germany, Italy and France and what’s currently happening in MLS and the Russian Premier League. It was originally going to be an hour but we were having so much fun, we extended it to about 90 minutes. It’s best listened to in chunks. Click here to listen to it.
I absolutely love Stewart Lee. His Comedy Vehicle on BBC Two is one of the funniest things on TV. He’s also excellent at neatly skewing any particular area he turns his attention to. And his piece one online marketing bod trying to make the Stewart Lee brand more in-tune with social media is hilarious.
Having sat through several meetings and pitches that have gone along similar lines, I’m tempted just to whip out this video rather than spend half an hour explaining why certain social strategies won’t work.