That BT won some of the rights for the Premier League might have been a bit of a surprise (albeit not a total one), but that it wasn’t a traditional broadcaster should have been expected.

At the start of the year, I wrote for both When Saturday Comes and Pitch Invasion that it made a lot of sense to hear both Apple and Google’s names linked with the Premier League rights, and how we should expect the nature of sports broadcasting to change significantly with technological developments over the coming years.