Excitable Batman-related social media marketing post

Posted on June 9, 2011 by Gary

As friends and colleagues will testify, I hate the word viral with a passion. I’ve lost count of the number of press releases I’ve received saying, “We’ve produced a viral.” No you haven’t you’ve produced a video that you’re hoping lots of people will watch. And as for being asked, “Can we get this going viral,” the answer, obviously, depends on the strength of content.

But when a viral’s done well, it’s hard not to be impressed and the new viral marketing campaign for the new Batman movie, The Dark Knight Rises, is very cool indeed.

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Non-League Day

Posted on July 30, 2010 by Gary

September 4th. Mark that date in your calendar. There’s no Premier League or Championship football that day due to the international break, while England play the night before.

A football free weekend, right? Wrong. There’s still hundreds of non-league matches being played up and down the country that day, and James Doe has come up with a fantastic idea to support them.

James has declared September 4th Non-League Day and is urging football fans who’d normally watch a higher league game that day to head to a non-league match and show their support for grassroots football.

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It’s all about the audio really…

Posted on January 18, 2010 by Gary

As pleasant surprises go, finding your podcast has been nominated in the Best Podcast category for the 2009 Soccerlens Awards is, well, rather nice.

What’s really impressive is the twofootedtackle podcast’s co-nominees. EPL Talk and World Soccer Daily are pretty good, but Football Ramble and especially the Guardian’s Football Weekly are the dons of the football podcasting world. I suspect anybody starting a footballing podcast has Football Weekly in their mind when they do so.

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If you’re a (radio) journalist, Audioboo is dead exciting

Posted on April 10, 2009 by Gary Andrews

Occasionally a service pops onto the internet that’s just brimming with potential for journalism (and the rest of the media). It doesn’t need any complicated explanations – you just plug and go and start having a lot of fun. Audioboo is one of those services.

Ostensibly it’s a very simple app for the iPhone that allows you to record a ‘boo’, which gets sent to the Audioboo website, where there are also the standard social networking functions. You can also embed it into your own website. This boo can literally be anything, but it’s normally short and snappy – rarely over two minutes. It’s a bit like an aural version of Seesmic or Twitter, although that’s not entirely accurate.

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Gary expanding elsewhere

Posted on March 17, 2009 by Gary Andrews

Not around my waist, although I have recently gone up a trouser size.

So, in addition to this week’s Soccerlens column, which is mainly on Burton Albion’s title wobbles and includes references to Wilde and an impotence joke, there’s exciting news on the assorted football stuff I do.

As from next Tuesday (hopefully), my good friend Chris Nee and I will be producing the Two Footed Tackle podcast. Which is essentially chat about football, but hopefully an entertaining chat about football.

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Three chairs for local news

Posted on March 13, 2009 by Gary Andrews

Some days you just have to love it when the following come together.

1. A wonderful non-story that all local journalists will have filed at some point or another that gets posted up on a local newspaper website.

2. A comments facility.

3. People with a sense of humour.

The result: 75 comments on a story on the Westmorland Gazette about a chair being set on fire.

This may, quite possibly, be one of the bestest things I’ve found on the internet this week

Permanent link to this post (85 words, estimated 20 secs reading time)

Please can somebody make this into a TV programme?

Posted on February 11, 2009 by Gary Andrews

Pride and Prejudice. But with zombies.

zombies

If it’s successful, it could open up a whole series. There are very few classic novels I can think of that wouldn’t be improved by zombies.

(HT: Matthew)

PS If you’ve not guessed, I’m insanely busy at the moment with a few work projects. Sadly no zombies involved. Normal death-of-media-and-Twitter postings should be resumed next week at some point.

Permanent link to this post (66 words, 1 image, estimated 16 secs reading time)

A few of my favourite odds and sods to round off the year

Posted on December 26, 2008 by Gary Andrews

Otherwise known as the lazy blog post of cultural stuff I’ve quite liked in 2008, namely film, TV and music.

Film-wise, 2008′s film of the year should, by rights, be The Dark Knight, which was fantastic in every way. But an understated Pinteresque [1] comedy that starred both Colin Farrell and racist dwarves was also equally as good and, as such, I can’t pick between them.

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