As friends and colleagues will testify, I hate the word viral with a passion. I’ve lost count of the number of press releases I’ve received saying, “We’ve produced a viral.” No you haven’t you’ve produced a video that you’re hoping lots of people will watch. And as for being asked, “Can we get this going viral,” the answer, obviously, depends on the strength of content.
But when a viral’s done well, it’s hard not to be impressed and the new viral marketing campaign for the new Batman movie, The Dark Knight Rises, is very cool indeed.
I absolutely love Stewart Lee. His Comedy Vehicle on BBC Two is one of the funniest things on TV. He’s also excellent at neatly skewing any particular area he turns his attention to. And his piece one online marketing bod trying to make the Stewart Lee brand more in-tune with social media is hilarious.
Having sat through several meetings and pitches that have gone along similar lines, I’m tempted just to whip out this video rather than spend half an hour explaining why certain social strategies won’t work.
September 4th. Mark that date in your calendar. There’s no Premier League or Championship football that day due to the international break, while England play the night before.
A football free weekend, right? Wrong. There’s still hundreds of non-league matches being played up and down the country that day, and James Doe has come up with a fantastic idea to support them.
James has declared September 4th Non-League Day and is urging football fans who’d normally watch a higher league game that day to head to a non-league match and show their support for grassroots football.
What’s really impressive is the twofootedtackle podcast’s co-nominees. EPL Talk and World Soccer Daily are pretty good, but Football Ramble and especially the Guardian’s Football Weekly are the dons of the football podcasting world. I suspect anybody starting a footballing podcast has Football Weekly in their mind when they do so.
Yes, I’m still on a sabbatical, but wanted a quick mention of Google Wave, which I finally got round to signing up after having the invite sit in my inbox for a week.
First impressions… yes, well.
On one hand, I like it. There’s a lot of potential there. In term of work collaboration it could be very useful indeed – kind of inbetween a wiki and email. Certainly for small group based projects with plenty of distance between them there’s a lot a potential. I think Chris and I can both see it working with the twofootedtackle podcast as well.
Occasionally a service pops onto the internet that’s just brimming with potential for journalism (and the rest of the media). It doesn’t need any complicated explanations – you just plug and go and start having a lot of fun. Audioboo is one of those services.
Ostensibly it’s a very simple app for the iPhone that allows you to record a ‘boo’, which gets sent to the Audioboo website, where there are also the standard social networking functions. You can also embed it into your own website. This boo can literally be anything, but it’s normally short and snappy – rarely over two minutes. It’s a bit like an aural version of Seesmic or Twitter, although that’s not entirely accurate.
Not around my waist, although I have recently gone up a trouser size.
So, in addition to this week’s Soccerlens column, which is mainly on Burton Albion’s title wobbles and includes references to Wilde and an impotence joke, there’s exciting news on the assorted football stuff I do.
As from next Tuesday (hopefully), my good friend Chris Nee and I will be producing the Two Footed Tackle podcast. Which is essentially chat about football, but hopefully an entertaining chat about football.
Otherwise known as the lazy blog post of cultural stuff I’ve quite liked in 2008, namely film, TV and music.
Film-wise, 2008′s film of the year should, by rights, be The Dark Knight, which was fantastic in every way. But an understated Pinteresque  comedy that starred both Colin Farrell and racist dwarves was also equally as good and, as such, I can’t pick between them.