Oct 30

Two excellent, interesting, a very different posts that are worth flagging up.

Firstly, Sarah Evans on Mashable on the ten best social media tools for journalists and PRs. It’s a bit US centric but there’s a couple of the list I use from time to time, and I’d especially love to get more people into working with wikis, as there’s so much potential there.

Even if you’re not planning on using any of them, it’s worth a look just to get an idea of the tools and sites that are available.

On a completely and utterly different note, POLIS director Charlie Beckett asks if, in relation to journalism, we can trust the internet. It’s a fascinating read that, if I had more time, I’d have liked to blog a bit further about. There’s small points I disagree with, but his conclusion is one I’d go along with.

written by Gary Andrews

Aug 17

It’s always difficult to gauge exactly how widely Twitter has extended outside of the tech and social media crowd (and, to a certain extent, the media). On one hand, I have Twitter on in the background every day at work and find it increasingly useful. On the other hand, I went out to dinner the other night with a couple of friends who I did my journalism training with and neither of them had heard of it.

But just when I learn to the other hand and start to wonder if it generally has a wider application, something like this comes along.

Essentially, The Chicago Tribute has an online Twitter presence who interacts with other users and it was to this profile that other Twitters turned when a few of them started asking about some kind of panic at a local plaza they were hearing about.

Not only did the Tribute’s Twitter feed reply, it got back to them about twenty minutes later with the full story, verified by the paper’s journalists, before crediting the breaking story to the Tweeter who first told him (or her) about it.

Thanks to the retweeting of the story by other users, it turned into one of the most widely read stories on the site. Neither the story nor the subsequent hits would have been as big had it not been for Twitter.

This small event is the perfect example of how new and old media can work together to create great journalism, and it’s the journalism aspect of Twitter that excites me the most.

At it’s most basic, it’s like the pub, where plenty of conversations are taking place [1]. Some of them are meaningless, but some may be interesting to the journalist and make a great story. Older journalists will have done more than their fair share of pub stories, while whenever I was sent to cover a story in an area I didn’t know, I’d usually head down the pub, as this was one of the best places for background and context.

Twitter can be seen as the pub. Or perhaps a trendy, if somewhat dilapidated, wine bar. That has poor acoustics, and the clientele speak in clipped tones. But is up to date with the latest news from the area.

Twitter, then, goes beyond just searching for people on location for a breaking news event – it allows those users to break the news to the journalists, although that only seems to have happened because of interaction. If the Chicago Tribute’s Twitter account didn’t bother to interact with its followers, then it wouldn’t have got the story (or got the story as quickly).

That, for me, perfectly encapsulates what social media is all about, and why it complements journalism rather than threatens it [2]. And why every journalist should at least be aware of how useful Twitter can be for newsgathering.

It may not have as many people signing up as Facebook did, and nor will it probably take off on such a mass scale as Facebook did. But that’s not necessarily the point. As my colleague Ben is fond of saying, it’s who you follow, not how many you follow.

The next question is how many news organisations have a presence of Twitter, Facebook, Bebo, and other sites, and regularly interact with readers? Those who don’t, or haven’t even considered it, are potentially missing a trick.

It’s why it’s important that Twitter users are able to receive SMS messages in the UK and Europe. The site cut this service due to spiraling costs they incurred from mobile providers.

It’s one of the most useful services Twitter offers, and for journalists is a key part of why Twitter is so useful. Paul Bradshaw has started a campaign to get mobile operators to strike a deal with Twitter – the Facebook group is here.

[1] I have a feeling I’ve shamelessly stolen this analogy from Joanna Geary. Sorry Jo – think of it as social media analogy sharing :)

[2] Quite whether the same is true, at this current stage, for PR, I’m not so sure. It’s very useful, but nowhere near as useful as journalists are finding it. There’s definitely potential in there though, but as Jaz Cummins said to me at the Shoreditch Twit last week when I mentioned I was using Twitter for PR purposes, a lot of its users are still very much in the London or media-centric bubble and bursting through this bubble is the challenge. At least I think that’s what she was saying. My memory of the night is a tad hazy, but it was along those lines and is a very valid point. It’s certainly a major challenge for PR to work out how best to utilise the potential of Twitter.

written by Gary Andrews \\ tags: , , ,

Aug 15

Click.

Hiss.

Fade out.

Click.

 

 

 

Oh bugger, that was longer than 45 minutes.

Creating a mixtape was – and still is – an artform. You had to be quick on the pause and stop buttons and be able to work out if adding that extra Belle and Sebastian track would take you over 45 minutes on side A.

Then there was the hours of agonising over the exact tracklisting and order, as the tape not only showcased your impeccable musical taste but also would be baring your soul to the woman you loved. Mix tapes were nearly always made with seducing a woman in mind. They very rarely succeeded. There are probably a good number of girls from Exeter and the surrounding area who still have a an old C90 complete with a rare Sneaker Pimps remix or a Lewis Taylor B-side kicking about at the back of a drawer.

God, I loved mixtapes. I used to record every new entry off the Top 40 on a religious basis, then make a further tape to discard the songs I didn’t like. It’s a good job I didn’t have access to a large scale CD production factory otherwise the Now That’s What I Call Music series would have been in serious trouble.

But while today’s modern music downloading tools, MySpace music, and iPods are fantastic, there’s still a part of me that hankers after the mixtape compiling. Making a compilation CD just isn’t the same. Drag, drop, set to record and go off and make a cup of tea, or whatever. Dull.

But with the internet, and retro loves, it was inevitable something like MixWit would crop up. Ok, so it’s still a drag and drop into a playlist. And there’s no physical product at the end of it. But you can custom-make your own C60. And when you play it, the cassette reel graphic goes round. What’s not to love?

I may be a little to excited by these kind of things. I may also need to get out more.

The only thing missing is the player behaving genuinely like a C60 and cutting out halfway through a song after 30 minutes.

I’m eternally grateful to Lolly from Blog Til You Drop for Tweeting about the site. My work colleagues, who’ve already been on the receiving end of several Mixwit emails may be less grateful. But it does mean I can introduce them to Los Campesinos! and remind them of what a great track Cake’s The Distance is.

There’s plenty of embeddable and sharing options, so here’s one I created today. The full title is ‘It’s Friday afternoon, I have lots of work to do but I really want the weekend to fast forward by a few hours. In lieu of that, I’ll make a mixtape that has The Pixes in it’.

It’s rather catchy don’t you think? Enjoy!

[mixwit_mixtape wid="509fb54219286446b918f7b608e06f30" pid="842731fc3d9b26aecb51d8df5a26ccb3" un="garyllewellynandrews" width="426" height="327" center="true"]

PS Apologies, I can’t work out how to get rid of the random bit of code above. It doesn’t appear in my post editor.

PPS The absolute King of Mixtapes (and compilation CDs for that matter) is John Widdop. No matter how bizarre the theme, he can always produce an impeccable set of songs and has a vast, encylopedic knowledge of music. Why he’s not been offered a writing job with a music publication is beyond me.

written by Gary Andrews

Jul 22

Soccerlens: a look at the issues surrounding the points deductions in League 2 for Luton, Bournemouth and Rotherham.

written by Gary Andrews \\ tags: , , ,

Jul 21

Closing your eyes and diving into the unknown is a somewhat frightening prospect. It’s a little like how I feel pitching to bloggers.

The lines of communication between traditional media and PR are well established and any combustion is usually smoothed over. With bloggers it’s a bit different. Often there’s no existing relationship, and you have no idea how the blogger will react. Not everybody who blogs will appreciate PR bods butting in on the conversation and they’re under no obligation to write anything about whatever it is you’re pitching. Frankly, most of the time they don’t actually need whatever it is you’re pushing, and can happily carry on their conversation without you.

Worse still, get it wrong and the blogger’s got an immediate platform to (justifiably) complain about your cackhanded methods, which will do nothing for your Google juice. And, if you’re really bad, you could end up on a blacklist.

(And given that there appear to be some people out there who aren’t able to pitch to journalists properly, that’s not an unrealistic scenario.)

It’s understandable than some people in all areas of the media are somewhat cautious, even reluctant at reaching out to bloggers. But it would be a mistake to avoid attempting to make contact with bloggers for fear of getting it wrong. If your content, and pitch, is good enough then hopefully you can work into the start of a good working relationship that can be beneficial to both sides.

Strangely, as I started doing some ‘cold’ pitching to bloggers last week I also got an excellent and unexpected example of a ‘cold’ pitch in my own inbox. An email that contains the phrase “And unfortunately I come with no offers of pies, nor biscuits,” in the opening paragraph will get my attention as it’s clearly that

1. It’s been written by a human.

2. They’ve actually made an effort to read a bit about me.

The pitch, from Hyperlaunch, was concise, explained why I’d been contacted, and was detailed on the product I was being pitched. If I’d received it as a journalist and not a blogger [1] I’d have mentally been sketching out a story or a feature in my head by the final paragraph. That’s a sign of excellent PR, even more so when you consider the product being pitched – music site Muzu – wasn’t something I’d normally have paid much attention to. It was professional, personal and an textbook example, if such a thing is possible, on how to make cold contact.

I’ll come to Muzu in another blog post, mainly because I don’t want to head off on a tangent (chance would be a fine thing).

Now contrast this with the only other two pitches I’ve had directed to me-as-blogger. One was a generic press release which was half interesting but I didn’t have time to write about it and there was no sign anybody had made any effort to engage with me. Frankly, if you’re emailing a blogger who runs a one-man site and blogs under his own name, I don’t think it’s asking too much to at least add a hello.

But it was the second pitch that was a classic example in how not to pitch to a blogger. Not only was it something I wasn’t overly interested in, the pitch (now-deleted) went something along the lines of (and I’m condensing and paraphrasing here): “Hello. You’re a blogger. Here’s something we want you to write about. Because you should be grateful we’re bothering with you, please blog this before next week and let us know when you’ve done this.”

This was followed up 18 hours later with a second email along the lines of: “Hello. You’ve not responded to our email. Please indicate if you’re going to blog about it and if you’re lucky we may send you other stuff that we want you to blog about.”

Ok, so I’m being a bit facetious here. But you get the idea. Needless to say, they got a curt ‘no thank you’.

Based on my own experiences, both as a pitcher and a pitchee, it doesn’t seem rocket science to find the correct way to engage with bloggers. To be honest, it’s no different from cold pitching a journalist, and if you can do that, you’re probably not going to hack off the person you want to engage with.

So, for what it’s worth – and these aren’t exhaustive or necessarily to be applied in every situation – a few tips:

  1. Do your research. If you know a bit about the person or blog you’re pitching to it helps. No different from any publication, in that regard.
  2. Don’t assume that because they’re bloggers, they’ll gratefully hoover up any old shite. Group blogs especially will probably exercise a fair bit of editorial control. Much like any newsroom.
  3. Don’t assume that because they’re bloggers, they’re amateurs. Many bloggers are also journalists, or have some experience in these field. Others blog because they know the topic inside out. Or at least better than you do.
  4. Make it relevant. Even if it’s perhaps a bit tenuous, you’ve got to give the blogger a reason why they should be interested in what you’re promoting. Like you would to a journalist.
  5. Be prepared for an open and honest response. A lot of blogs will be happy to build links with PRs, but that doesn’t mean to say if they don’t like what you’re offering, they won’t criticise it. Like journalists should do.
  6. Don’t get offended by an open and honest response. Because since when has screaming down the phone (or email) at anybody ever achieved anything than making you feel better?
  7. Don’t abandon the blogger after they’ve blogged about whatever it is you’re publicising. If they’re favourable to your initial approach, it’s a good opportunity for a long relationship that could be mutually beneficial to both sides. Disappearing after getting what you want leaves the blogger feeling like they’ve just had a less-than-fun one-night stand.
  8. Include a note at the end to say that if the pitch isn’t welcome, then you’re sorry and won’t contact the blogger again. It’s just a nice bit of courtesy at the end of an unsolicited pitch.
For what it’s worth, as a blogger I don’t think it’s worth leaping online and letting rip if you don’t like the approach unless the approach happens to be really bad.
I’ve not blogged about the poor pitch highlighted above because, frankly, up until now it wasn’t worth my time. I’m only mentioning it now because it nicely highlights the point and even then I’d rather not give the company any publicity. If the company repeatedly hassled me, I might consider it. But I’m also willing to accept that it may be a one-off and I’m not going to burn bridges before they’ve been built. Although, writing from a public relations perspective, I’m always likely to say that.
There’s always been the temptation to see bloggers – and other social media tools and sites – in the same light a technophobe may have approached programming the video player for the first time. In fact, programming a video player is a hell of a lot more complicated.
Bloggers don’t usually bite unless you give them a good reason to. And if you treat them as you would any other contact, be it journalist or client, then chances are you’ll get the same respect and courtesy back, even if it’s nothing more than a polite ‘thanks but no thanks’. 

[1] And there’s no reason why these can’t be one and the same.

written by Gary Andrews \\ tags: , , , ,

Jun 04

The small spat between Techcrunch and TuneCore has provided a bit of minor entertainment on a slow afternoon, but also acts as a perfect example of getting both initial enquiries and PR strategy a bit on the wonky side.

[For those who don't click the link: Techcrunch intern emails TuneCore press email, gets a slightly curt and defensive email back from TuneCore CEO (Why are you asking? How will this information be used? Who are you? Who funds you?), intern re-emails, gets a bit of a curt reply back].

There’s been a lot of (rather amusing) back and forth in the comment between those who think TuneCore’s CEO committed a howler and those who think the initial Techcrunch query was right to elicit the response it did.

Now the initial query looks harmless enough:

“Hello, I’m currently conducting research for TechCrunch’s company database (CrunchBase.com). Can you give me information on the funding TuneCore has had to date? Can you provide me with the rounds, amounts, dates and investors? Thanks for your help.

Peter”

In honesty, I’ve had a lot vaguer, confusing queries come my way. At least this is pretty easy to understand what they’re after. But if you’re a business and get an approach like this, I could see why you’d be wary, especially if it’s from a webmail account (gmail in this instance). Again, I’ve seen a few similar emails to this in the past which raise a few questions.

So, yes, there’s a web address on there, which helps, but when I was chasing stories or information from people who might not get contacted on a regular basis by the press or I hadn’t spoken to before, then this would all be laid out. And it was largely done by phone and probably still should be, if the person on the other end was contactable or there was a reasonably obvious number.

The web and social media is fantastic for building relationships and developing contacts but sometimes there’s just no substitute for picking up the phone, even if you have to repeat yourself in the email later. At least you get a rapport and can explain yourself and what you need in the first instance.

Now there’s a not unreasonable argument that if you’re a startup you should have heard of TechCrunch, but that’s still an assumption and in journalism and PR you should never assume anything. Just as with PR, the more information you can give, the better the response is likely to be.

But whatever the merits or otherwise of the initial enquiry, it certainly didn’t warrant the response it got. By all means query it but if the email was sent to a press contact address then you’ve got to accept that anything you say could end up in the public domain.

As for the language – fair enough, Jeff Price might not have been too impressed with the initial enquiry (and lord knows I’ve seen enough that make you want to headbutt the desk in sheer frustration) and may have even suspected the email was bogus. But, if it’s come through on the press contact email, as far as you know you’re dealing with the media until proven otherwise.

And, at the end of the day, there’s just no excuse for rudeness. You may think the enquiry isn’t worth your time, you may be in a bad mood, it may have caused you more problems than necessary, but a sarky line will kill any chance of building any future relationship with the organisation. It works on both sides – as a journalist, there were several PR people I’d do my best to avoid because they were more trouble than the story was worth. Similarly, PRs will mentally note any journalist that’s especially difficult to deal with and do the same.

Put simply, even if the person on the other end of the email or phone is making you want to scream, keeping it civil usually pays off in the long term. I’ll never forget the absolutely maddening PR person who rang back a few weeks later with a great lead.

As for setting the press email to send direct to the CEO, that’s just plain daft. Even if you want the CEO to respond to most requests, they’re likely to be a busy person. At the very least somebody should be filtering and responding before it gets there.

The whole Techcrunch post could be printed out and discussed in media training schools across the country, even if it was ultimately a bit unnecessary and achieved nothing bar providing a good giggle for anybody reading it.

As Mark Twain once said, it’s far better to keep your mouth shut and let people think you’re an idiot than to open it and confirm that.

And yes, given that I file anything relating to me under the category idiot, I most definitely would earn the disapproval of Mr. Twain.

written by Gary Andrews \\ tags: , , , ,

May 22

It terms of the unexpected, getting several tweets and rss notifications of a bomb blast of my home city of Exeter had to be pretty high on the list of things I never quite thought I’d see [1]. As, until just under eight months ago, it was also my reporting patch, it also gave the opportunity to follow the story from a variety of sources, analyse coverage, and see what, if any opportunities had been taken or missed online, and with social media.

It also made me a teeny bit jealous and nostalgic that I wasn’t down there reporting.

Breaking news: the sources

While the story was continually breaking I was hitting Twitter, Digg, technorati, Google and the local media’s online site, chiefly the Express and Echo and Gemini Radio. Anything that follows certainly isn’t a criticism of them (in terms of Gemini, my old employer, they sounded fantastic on-air from the hour I listened in on, and given how few people there were in the newsroom, they were stretched as hell. I’ve no idea on the echo, but I’d imagine they were also juggling plenty of balls with not enough hands).

How web 2.0 savvy were the journalists on the case? I have no idea, but through a cursory glance of various social media sites I dug up a few bits and pieces, which would have been a good addition to any story, and maybe worth storing for another angle or another good voice to the story.

Digg didn’t yield anything [2] while delicious didn’t immediately have anything either and technorati only really came alive between leaving work at six and logging on again at 10pm, although a lot of the posts were from the usual anti-Muslim brigade. It did, however, yield this lovely and rather sweet piece of user-generated content:

“I contacted Gemini radio to tell them about the Exeter City Council webcam, and they put the link on their website!”

The tool that really proved it’s worth, though, was Twitter. Not only was this the first place I heard about the story itself, but there were rich pickings, with a quick search within Twitter for ‘Exeter’ bringing several users Tweeting about their experiences, as well as a couple of interesting blog posts. John Hood, who was one of them, also noted Twitter’s worth:

“This afternoon, Twitter, yet again, proved its intrinsic value with regards ‘breaking news’, when a nail bomb exploded at Exeter’s Princesshay Shopping Centre! I had, literally, only driven by Princesshay minutes prior to the explosion. Wondering if Peter Lacey, an eye witness interviewed by the BBC at Princesshay, is the same Peter I knew at primary school? Small world if it is!”

And in more proof, if any were needed, of the high proportion of the social media enthusiasts on Twitter, the search also uncovered The Daily Ack’s brief unfolding timeline of his personal experiences, plus another piece of wood for the traditional media coffin [3] notes:

“I’d expect that over the next few hours, just like the 2005 blasts, I’ll also be getting most of my news from non-mainstream sources. However unlike the 2005 bombing this, unless it turns out that the initial information is very wrong, is a local story and that means that, unlike a story of national interest, any follow up by the main stream press will be sporadic at best. They’ll probably not just be the best news source, they might be the only news source available.”

But, perhaps surprisingly (or not – I wasn’t), the first place I looked was the best. Exeter City’s fan forum, Exeweb, has a very strong Exeter-based community and, to my mind, it was inevitable that somebody would start a thread about it.

Many of the posters worked nearby the city centre, and some were close to the main scene – the thread actually turned out to be the best way to follow the news, with any unsubstantianed rumours quickly quashed and the news hitting Exeweb before anywhere else, even Twitter.

Now, before you think I spent the whole afternoon scouring the web for sources, the above all took me just half an hour to set up. Once I’d found the right areas to look in, the rest was done with Google and Technorati alerts and refreshing the other pages when I got a spare moment. That, to me, is the exciting part. The web has moved journalism on to such a point that with just 30 minutes I felt as informed as if I’d been living in Exeter.

The traditional media, online

Now, putting aside social media for a moment and onto the local media, specifically the Express and Echo [4], the fascinating area was to see firstly how their website covered the event, and secondly, what opportunities could have been used to link into social media and enhance the user experience.

There was some good stuff too – regular half hour updates, and a gallery that was uploaded pretty quickly and continually added to. The video that was posted later tied all the ends together nicely and was one of the most informative pieces available anywhere on the web all day [5].

On a basic level, very good. As a user, I have a reason to visit their site throughout the day. However, there’s aspects that are far from perfect. The bitty nature of the articles is quite frustrating. Also, every piece is finished with a plug for tomorrow’s echo, where the full story will appear.

Now, as a regular user of the paper’s online service to keep up to date with events back home, I’m willing to bet tomorrow will see what the Echo do every day – a brief summary, followed by a quick line about full story in the paper, before the full piece is posted up a day later. As somebody who can’t get hold of the paper on that day, it drives me nuts [6] and is really poor practice, plus puts them 24 hours behind when it comes to social bookmarking, and that will lose them hits in the long term.

It’s easy to understand why they do this – to maximise print sales – but is a very Web 1.0 way of doing things and with no sharing buttons, it’s very frustrating to ‘do’ anything with the articles. It’s still possible to hold back the really good stuff for the paper while filling the the essentials in a good, non-bitty article online as it breaks. If they could open up and make all their articles available on the day, it would help web goodwill towards them no end.

Going Web 2.0 and combining traditional and new media

Now, let’s bring together a few strands from both here. The Echo’s online coverage was ok to good in places but could have enhanced the user experience far more. The most obvious idea here would be rather than posting the bitty updates, would be to have a reporter liveblogging and bringing all the strands together. The Guardian are particularly good at this, and its an easy and coherent read, and this could apply equally the Gemini’s site.

The same reporter would be able to scour the web for any decent links, blogs, or Tweets and link to them as appropriate, plus there would be the chance to work from any tip-offs that might arise in the comments [6]. The question will always arise here at what level do you credit blogs as sources, and how reliable are they, which is something Robin Hamman has written about many times [7].

It’s a toughie, but blogs do add and enhance, and are part of the liveblogging experience. Best practice would suggest that if, as a journalist, the information isn’t immediately verifiable, but worth linking too, then flag up this fact in the liveblog before you link. That should cover it all. Perhaps another option would be to save it to delicious and publish all the saved delicious links on the blog at the end of the day.

Local papers are usually the first, and best place, to turn to when there’s an event on their patch that’s of national interest, due to good local knowledge and contacts, and the really savvy local media (papers and radio) would already have a Twitter feed in place – it’s at times like this that Twitter really can release its potential (and generate more traffic for your site).

It goes without saying that any good reporter should be setting up technorati and Google alerts relevant to a story like this, while also checking for information on Facebook, and the more Web 2.0 of them will have thoughts about putting the videos on YouTube and working the links and tags on Digg and delicious, even if it means bookmarking the paper’s own liveblog as a start.

How much the newspaper or radio’s site wants to share with users, or keep for themselves, is another matter, but both visible or just used by the journalist, they all combine to enhance the user experience, without a great deal of effort from the person sat in front of the keyboard.

Conclusion

The more events like this occur, the more opportunities and tools your average reader will have to hunt down information. Twitter is becoming more useful as a journalistic tool by the day, and once again showed its worth here.

What this also shows, is that any traditional media that ignores these social media tools and neglects the user experience throughout breaking news, risks losing them elsewhere, possibly for good. After all, if there up to date information on forums and blogs that’s seemingly no less reliable than the mainstream media, why bother? But if the paper or radio in question starts bringing together these tools on their website – ah, now that’s a different story.

One place they could do a lot worse than take a lead from is the Birmingham Post (even if they do have one of my least favourite journalist-only words – slammed- in their front page headline), who’ve done some excellent work across the site (thanks, in no small part, I suspect, to Joanna Geary). I’d wager if the same event happened in Birmingham, the Post’s online coverage would exceed my suggestions.

The Echo haven’t done a bad job online, that’s for sure – with a little bit of tweaking they could really take their Web 1.5 site to Web 2.0. The same goes for Gemini, who do offer extras, but (and this is largely because all GCap sites are the same and not great for anything unique to one specific station) really need to add in lots more Web 2.0 features (hell, why not do a special news podcast?).

But the encouraging thing is they’re getting there. Even is social media is still hurtling forward at a faster pace.

UPDATE: And proof, if any were needed, about the importance of good tagging and titling. This post alone has seen nearly 200% more hits and counting than an average post on this blog. And this blog is now also on the front page of Google if you search for ‘Exeter bomb’. Now how many media organisations would love to see their coverage listed on the first set of results on Google?

UPDATE 2: With wonderful gallows humour the British do so well, there’s now a Facebook Group, I survived the 22/05/08 Exeter bombing.

[1] And even so, the general consensus from friends and online sources seems to be one nutter who’d probably have done more damage with a baseball bat than a bomb, and doesn’t seem to have affected people that much. But that’s by the by.

[2] And I’m still not really au fait with getting the best out of Digg so if anybody has found anything that I’ve missed feel free to tell me I’m rubbish.

[3] Ok, I’m not a total subscriber to the “I come not to praise newspapers but bury them” crowd but it does show that users are getting more savvy and much of traditional media needs to shake up PDQ.

[4] I’m going to put Gemini very much to one side here – partly because they would have been working towards regular on-air updates, and also I know what their online CMS is like – an absolute inflexible dog that doesn’t offer a great deal of scope for experimentation, and that’s really not their fault. There’s plenty of extra audio for you to get their teeth into though, which is good, and they’re updating regularly (in between me starting this post and writing this. I can guess which poor sod it is who won’t be sleeping tonight, and will buy him a pint when I’m next in Exeter).

[5] And I’ll even put aside my usual quibbles about editing and other TV techniques here as it was a very decent video and, given the time they had to do it in, well put together – certainly better in content than a lot of the sensationalist crap on the national bulletins.

[6] The Echo do have a note on their site that comments are disabled due to abuse, which is fair enough if they’re stretched – comment moderation takes up a bit of time and in events like this you do get a fair share of nutters leaving comments. I’ve no idea what caused them to switch it off though, as it was already disabled by the time I logged onto their site.

[7] If he’s reading this, Robin, I’d love to know your thoughts.

written by Gary Andrews \\ tags: , , , , , , , , , , , , , , , , ,