It’s been a few months later than it should, but it looks like UK television will finally get the nod for product placement. There’s still a while to go yet before it finally gets approval, but if it does finally happen, it’ll be a long-needed change to the rules.

When then culture secretary Andy Burnham said there were “serious concerns” about product placement, he was doing the British public a disservice. It’s not as if product placement is a new concept that audiences may find it hard to understand.