Twitter, it’s fair to say, has seen its profile soar in the UK media in the last couple of weeks, thanks, in no small part, to a growing band of celebrities who’ve joined the site.

Now, if you’re a celeb, you’re no one if you’re not on Twitter (ok, not quite. Don’t take this statement literally). Jamie Oliver swung by today. Phil Schofield has been Tweeting away from the set of This Morning [1]. The Daily Mail has started republishing assorted celebrity Tweets as articles. And swathes of new users have started signing up to the site, prompted by the celebrity Twitterers and the media coverage.