Gary Andrews

Gosh, there’s nothing like a few well placed words for kicking off a party political crisis. Or, rather, there’s nothing like a slightly weird video that presents the Prime Minister of this country looking like a strange gurning alien for kicking off a party political crisis.

Earlier this week, Hazel Blears, the Secretary of State for Communities and Local Government, wrote in the Observer:

“YouTube if you want to. But it’s no substitute for knocking on doors or setting up a stall in the town centre.”

It’s pretty obvious what her target was here: the YouTube video where Gordon Brown announced plans to reform MPs expenses without telling Parliament first. It also contained a few somewhat frightening impromptu smiles that didn’t help his image one jot.

Sadly, this kerfuffle has somewhat shown British politics in a somewhat unfortunate light again when it comes to social media. You’d think when you’ve got Barack Obama and his supporters embracing the web, that politicians in the UK from all parties could learn from this.

But, no. We’re still on either dismissing tools like YouTube out of hand or, worse still, condemning any attempt to engage online as a waste of taxpayers money. 

Take this rather ignorant post from Conservative MP Nadine Dorries on her attitude to Twitter.

In some respects it’s no different from what you’d hear from others who don’t get or don’t want to get Twitter. But to hear it from an elected representative is somewhat disappointing.

It essentially implies that she’s quite simply not going to bother engaging in a growing platform that provides an excellent way to directly connect with voters. As Chris at Clicking and Screaming says:

“I see little difference between the banal comments of the Twittersphere about ‘In the Loop’ and the banal opinions of a Member of Parliament on anything outside her remit. If it’s interesting to you, follow it. If not, don’t. But don’t lash out at those who do.

…

The compulsive need of those not involved to discuss it at length shows a fear of the unknown which, for a politician (and I generally have more respect for politicians than most do), is short-sighted.”

Let’s come back to Blears’ comments that You Tube is no substitute for door-to-door canvassing or taking the soapbox on tour. Again, it’s dismissing a wide-reaching social media tool used by a lot of the voting and non-voting public. It sounds a lot like one of those people back in the day who thought email would never catch on.

Local electioneering still has its place but YouTube has the potential to reach millions – many more than the town centre soapbox [1].

A few MPs even have their own YouTube channel, including Blears’ colleague Sadiq Khan [2]. But even then, this reveals a whole new set of problems. The most popular video on Khan’s channel has 227 views. The rest average somewhere between seven and about 150. Still, it’s a start.

The problem, to me, is one that’s all too common in any business or organisation or industry. You have some people who get social media and want to engage. You have some that know that they should probably be on these sites in some way, shape or form but aren’t sure how, and you have those who just don’t want to know.

Politicians, largely, are in the second and third groups. Brown’s office is probably in the second – they’re making the right moves but aren’t really utilising it properly.

So, for Brown’s YouTube videos, it has a feeling of somebody suggesting it as a good idea but with no real strategy behind it or a proper feeling for how YouTube works.

It feels somewhat like The Thick Of It special where the opposition MP’s advisor starts a blog, while the politician himself doesn’t really care.

In all honesty, it probably wouldn’t take a lot of work to join together all the aspects. There’s no reason why, say, Brown couldn’t have announced the expenses measure to the chamber and then had a YouTube video posted immediately after the announcement (sans gurning, you’d hope) and then followed it up with, ooh, a blog post and the like.

Then, on the other side, perhaps Labour (or perhaps an apolitical body) could pull together all the politician YouTube videos, and Twitter accounts, in one place so it’s easy for constituents to find and engage with their MP (which is, after all, one of the main reasons why they were elected, right?).

And there’s no harm in giving the Twitter feed or YouTube channels a plug. I only stumbled across Sadiq Khan’s feed when I was looking for something else – in 18 months living in Tooting, I’d never had information offline that he had a web presence and it wasn’t top of my agenda to look. Many other voters probably have similar mindsets.

As The Register points out, moderating comments isn’t that difficult (and it doesn’t seem as if Downing Street had even thought of it) and there’s so much untapped potential for politicians in this country to get involved in social media, engage and perhaps win back some of the trust that they seem so keen to squander on a regular basis.

But instead Labour (and, via Dorries, the Conservatives as well) have managed to get social media, their strategy and response so spectacularly wrong. Which leads to another spat. Which turns voters off even further.

Add to this the smeargate emails, and the media’s obsession that Iain Dale, Gudio Fawkes and the unlamented Derek Draper, are the only web-politics that matter, well, it just doesn’t want to make you get involved online.

In the US, Obama used social media and the web to bring about a positive movement that engaged the average voter in politics. In the UK, all we can do is sling political mud at each other online. How very depressing.

[1] It’s worth saying that the soapbox offers politicians a direct way to engage and spend time talking to constituents, but there’s no guarantee that the constituents want to engage. With social media – You Tube, Facebook, Twitter et al – you can measure the level of success much more effectively AND engage in conversation.

[2] The only reason I’ve chosen Sadiq Khan is he used to be my local MP so I’m slightly more familiar with his online presence (he has a Twitter feed as well) rather than any particular like of dislike of the politician.

written by Gary Andrews \\ tags: Gordon Brown, Hazel Blears, Nadine Dorries, politicians on Twitter, politicians online, Sadiq Khan, You Tube, YouTube

Just as stopped clocks tell the correct time twice a day, so a politician occasionally makes a valid point without perhaps realising it, often because it’s difficult to distinguish from the rest of the words that tumble from the mouth and make little sense.

Hazel Blears’ speech on blogging and the internet is a prime example of a politician just simply not getting how social media works, but there’s also a couple of interesting points in there. We’ll come to those later, but chief amongst the proclamations is this gem:

“But mostly, political blogs are written by people with disdain for the political system and politicians, who see their function as unearthing scandals, conspiracies and perceived hypocrisy.

“Until political blogging ‘adds value’ to our political culture, by allowing new voices, ideas and legitimate protest and challenge, and until the mainstream media reports politics in a calmer, more responsible manner, it will continue to fuel a culture of cynicism and despair.”

Christ alone knows exactly what she’s on about here when she talks about ‘adding value’. Blogs that are on message? That agree with the government line? That don’t insult politicians?

Maybe I’ve missed the point, but I always thought blogging allowed new voices (anybody can start a blog and get involved), new ideas, legitimate protest and challenge. I thought that was blogging in a nutshell, and one of the joys about it – that it encouraged new ideas, and developed those ideas through comment and discussion.

If you’re interested in politics, you can still start a blog even if you’ve got no connection to any political party or come from a particularly political background. Which, given that she’s also trying to get more people from outside the political class involved in politics (one thing I do agree with her on), you’d have thought would be an ideal place to start to look to re-engage a cynical public.

As for the cynicism and despair, then perhaps Blears best look closer to home. It’s difficult not to be cynical and despair of large swathes of what this government does. Not that either of the other two parties seem a great deal better, but the cynicism, despair and malaise set in long ago. Blogs mainly reflect that. If blogging had been around on a large scale back in 1997, it would have been no surprise if an outgoing Tory minister had uttered similar words.

She does, however, raise an interesting point when she says:

“Perhaps this is simply anti-establishment. Blogs have only existed under a Labour government. Perhaps if there was a Tory government, all the leading blogs would be left-of-centre?”

It’s not a completely daft hypothesis, even if the main blogs she mentions – Gudio, Iain Dale, etc – are hardly representative of all political blogs. They just happen to be the ones that, rightly or wrongly, get the most mentions in the mainstream media.

There’s also plenty of left-leaning blogs who are also fed up with this government, as Unity points out:

“It’s all very well flagging up that its only around half a dozen right-wing blogs, at most, who’ve been putting up the big traffic numbers and suggesting that this is ’simply anti-establishment’ and due to blogging having emerged only during the period in which Labour has been in office, but if that’s what she’s thinking then how does she account for the fact that most of the leading liberal and left-wing blogs are equally anti-establishment across a range of key issues from Iraq through to the government’s near-constant assaults on civil liberties and the systematic construction of the database state.

The problem that the current government has isn’t that there’s a general lack of popular or influential left-of-centre blogs, its that its policies on Iraq, etc. cost it the support of the vast majority of major players in the left-of-centre blogosphere, most of whom are at least semi-detached from the Labour Party if not operating fully within a broad ‘independent left’ category.”

It’s telling that when you compare the attitude of British politicians to the internet with their American counterparts, we come across as a lot less enlightened. Hell, a large part of Barack Obama’ success was built on the fact he managed to mobilise support online across the country:

“You know the executives that balk at implementing social media campaigns, well Barack Obama and John McCain showed that social media is no passing fad. Both candidates embraced blogs, social networks and Web video

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The Obama campaign created a social network, MyBarackObama, on its official Web site. Members of that network at times criticized the candidate over his various positions.”

So while Obama, and the 72-year-old John McCain were busy getting their message out online, listening to their core support and, if necessary, modifying policies, this government is busy looking for more ways to regulate the internet and follow every part of our lives online.

Is it any wonder that this country is a bit disillusioned with politics, especially online, when it can look across at America and see how politicians are actually trying to engage with voters? As I’ve said, had this been 1997, there’s a good chance we could have been seeing a similar reaction to Tony Blair as we have to Barack Obama.

Tom Watson’s mentioned in the article. Although I don’t necessarily agree with a lot of his politics, I do wish his own party would look at what he’s doing online and even consult him occasionally on any policies towards the internet, as he’s one of the (sadly) very few MPs who seem to remotely get social media.

written by Gary Andrews \\ tags: Barack Obama, Hazel Blears, political blogs, Politics, politics and the internet, Tom Watson