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Aug 05
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At Exeter St David’s train station last week, I picked up something I’ll never be able to buy again – a daily copy of the local paper, the Express and Echo. It was just under a month ago that the somewhat sad news that my hometown’s paper would become a weekly rather than daily publication.
I say sad for two reasons. Firstly because it’s never fun to see local journalism cut back, even if the economic climate is heading that way.
But it’s also sad because this has been coming for a while, largely due to continually bad decisions from the Echo’s owners, Northcliffe.
I’m not saying that the daily Echo’s demise was preventable – it may well have been inevitable no matter what – but the paper could have been given much more of a fighting chance.
Even when I moved away from Devon, I made a point of picking up the Echo whenever I returned to visit friends and family. The past few times have been painful to read.
The last few Echos I’ve purchased have been a shell of the brash, confident publication that was happy to cause trouble for local politicians and had an instinctive connection with the communities it served.
What was in front of me was like seeing a once-proud athlete towards the end of his life. The only surprise about the Echo going weekly is it didn’t happen sooner.
Let me declare my feelings. I am an unashamed fan of local media done well. That is, after all, my background.
Yes, I’m well aware of the foibles and failures of local newspapers. They can be unnecessarily hyperbolic and trivial, often in the same news story. They can sometimes become parodies of themselves.
They could, as I found out from speaking to various focuses of the subjects of their stories, occasionally play somewhat fast and loose. At my old office, we had an file of some of their worst hits, including one story several experienced journalists were amazed they didn’t get pulled up on contempt charges.
But despite all this, much of the Echo is recalled with fondness. They were terrier-like in holding local politicians to account. When a big story broke, their coverage was never less than impressive. And they knew how to serve the community and readership.
Yes, some stories may have seemed mundane but locals from outlying areas really appreciated the coverage given to these smaller stories.
Given the Echo’s patch took in the regional capital city, seaside towns, rural market towns and sleepy villages, their ability to strike a balance with these readers was impressive.
When I was much younger and dreamt of going into journalism, at that point I always considered the Echo the paper I wanted to work for. And 20 years ago, it had a well-liked reputation with its readership.
Even as recently as six years ago, the Echo was a pretty impressive regional paper. It had a confidence and swagger about it. Yes, that also brought out some of the worst aspects, as detailed above, but it also brought out the best.
Working in a competitor (of sorts) newsroom at the same time, I would frequently roll my eyes, but would frequently be impressed with their scoops and determination to reflect and be a heart of the community they served.
Those qualities have seriously declined in recent years. Journalists were cut back. Fewer reporters meant a restricted ability to embed with the community. It became easier to spot the press releases in the paper.
It made sense, financially, to re-use the same reports from the sister Devon-wide Western Morning News. But this paper served a different audience, and it became harder to find distinctive news in the Echo as a result.
And then there’s the web, something regional media companies never seemed to get or be prepared to get.
For a period, the Echo went big into video, posting clips of any and every story, plus doing a news in 60 seconds, featuring cutaways to the headline in the paper.
It wasn’t particularly well done or thought through. A couple of people I knew there said they were given very little training. But at least they tried something, although it didn’t seem hard to see how this could have been much more focused, and relevant to their audience. And it asked a lot of print journalists to learn a new skill and do it well, with a minimum of training.
But at least it was better than how the web is currently being treated. The pages are, astonishingly, updated from a central location in a different county on the other side of the country.
News is often not uploaded until 10am. Sports reports, one of the key selling points of a local paper, are often uploaded up to two days after the game. By this stage, anybody interested will have found the news elsewhere.
There is little incentive for readers to discover or return to their website on a daily, even weekly basis. It is as if this part of the paper has been deliberately left to die.
Perhaps a weekly Echo will see the paper regain some of its swagger. Perhaps I’m optimistic but I think a daily could work in Exeter. Just not a daily in the current form. And they may need to be more innovative elsewhere.
But, going offline, it’s the local communities who will be hit the most by this. The Office of National Statistics shows that 23% of the UK population have no internet at home. In Devon and Somerset, that accounts for around 750,000 households. In the most rural areas of these counties, the number is, I would wager, even higher.
For the outlying villages in Devon, this means they are even further cut off from the news. One of the strengths of the Echo was balancing the ultra local with the big stories, and knowing each of these communities. What’s more, these were read and appreciated. Will that continue? It’s not as if many rural, elderly households can log online for their information.
Local businesses may also feel the pinch, initially. These small-to-medium size businesses probably don’t have the PR budget to go all out on a campaign, can’t go beyond a certain level of advertising, and often rely on local papers to print their good news stories. Will there be space for these?
I say initially, though, because for businesses there’s generally an opportunity to be innovative and less reliant on the local press.
But the local events, such as fundraisers or community days, may seriously struggle to compete for attention. Granted, these aren’t exactly the hardest-hitting news stories, but they do serve the community.
Sports fans and clubs wanting local reporting will also be badly served. That’s not to say there’s not alternatives online, but local sport is a staple of a local paper, and a key reason for purchase.
How many of those will discontinue reading it because the results are a week late? And how will the clubs reach out to attract new fans or members? The Echo says the coverage will be even better. Many will be skeptical.
Time will tell what effect a weekly Echo will have on Exeter, and East and Mid Devon. It may revitalise the paper. Or it may be a large step towards the eventual collapse. In the immediate term, the main losers are the readers.
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