Twitter, it’s fair to say, has seen its profile soar in the UK media in the last couple of weeks, thanks, in no small part, to a growing band of celebrities who’ve joined the site.
Now, if you’re a celeb, you’re no one if you’re not on Twitter (ok, not quite. Don’t take this statement literally). Jamie Oliver swung by today. Phil Schofield has been Tweeting away from the set of This Morning . The Daily Mail has started republishing assorted celebrity Tweets as articles. And swathes of new users have started signing up to the site, prompted by the celebrity Twitterers and the media coverage.
A point, I think, has been reached. Quite where this point sites and what exactly it signifies is perhaps not quite the issue. But it is a point that has been reached nonetheless.
That point is, as Adam Tinworth says is moving “from something that is used by the social media cognoscenti amongst journalists, to something that is rapidly spreading amongst the more web aware hack.”
Although Twitter’s use as a breaking news source isn’t exactly a new thing , with a growing number of users and an increasing number of both journalists and users all over the globe, it’s now reached the point where it’s the first place people are looking when something breaks.