A couple of weeks ago Chris Lee from Run Marketing kindly invited me to speak at an event he was running at Speed Communications on podcasting. It was a fascinating evening and I learned a fair bit from Chris, Kelvin Newman and Andy White, the other speakers. I focused more on the editorial side of what makes a good podcast. You can see my slides below.
On the night Chris suggested podcasting is something of a forgotten or neglected medium and I’d go along with this. Video is easier to produce than it’s ever been but it still demands your eyeballs, which is a crucial difference.