Here’s an interesting thing. On Saturday I, along with nearly 20 million others in Britain, was watching Britain’s Got Talent (both for work and pleasure). I also, predictably, was on Twitter, and had several trending and tracking tools – Twitscoop, Twitterfall, etc – open (because I’m a geek and I like tracking the conversation, m’kay).
Once all the acts had performed, it was obvious that Diversity were trending stronger than any other act over Twitter. “If,” I thought, “Twitter is anything to go by, Diversity will win.”