Following on from my rather lengthy thoughts on best PR / blogging practice, here’s a couple of excellent posts on the subject that should be a must read for any PR bod who’s remotely thinking of getting in touch with bloggers.
First up, Vero has an open letter to all PRs from a blogger’s perspective. And it’s a bit humbling to read, because I’m sure I’ve done a few of the don’ts in my time. But, again, a lot of this stuff isn’t rocket science – it’s just good PR that doesn’t differ wildly from how you’d work with journalists, other than a bit of tweaking and knowing the blogger or blog you’re pitching to.