Let’s get this straight. Virals are NOT just sticking a video up on YouTube or on the internet in general and then wondering why people aren’t watching them. Chris and Tom will tesitfy to that in their respective lists.

In a buzz-filed world, any brand can chuck out the idea “we need a viral” but very few actually get it right. A standard advert is not likely to be a viral, and neither is just a small bit of arbitrary footage.