Chris Applegate posts a list of 20 familiar signs that a company really doesn’t want to get engaged in social media. It’s brilliantly funny, if not also a tad depressing (but then isn’t all the best humour) as it’s instantly familiar to anyway working in a social media sphere who’s had any of the 20 conversations.
Suw Charman-Anderson follows up with an internal version. Both are spot on. And while the web geeks amongst us giggle, they should also be compulsive reading for anybody or company thinking of getting into social media.
It’s hard not to raise a smile at Dave Hill’s gentle fisking of his local newspaper’s rather arbitrary leader on why teh blogging is rubbish. The column is the kind of thing you’d have expected half or dozen a so years ago when blogging wasn’t as mainstream or as popular as it is now, and everybody (read: the media) seemed convinced citizen journalism via bogs was going to take down traditional media and rule the world and journalists were worried they’d become redundant. Or something.
Hands up who remembers the dotcom bubble burst of the late 90s? Recently, I’ve sometimes mused to myself on the possibility of it happening about but with social media. Every day, there’s a new social media app, often with a ridiculous name, to be discovered. And at least half of them I haven’t got a clue what to do with.
Now the dust’s settled both around Giraffe restaurant in Exeter and in the general world of breaking news, and yesterday’s events are becoming clearer, it’s interesting to see how the coverage of the event has also settled down both for traditional media and more Web 2.0 sources.
While yesterday the best sources for breaking news were the online Exeter City fans forum Exeweb, and Twitter, today things have settled down somewhat. The thread on Exeweb has slowed and hasn’t been updated in a while, while Tweets on the issue have been restricted to those from traditional media accounts like ITN and the Guardian .
Could this be the moment I finally embrace Seesmic to my man boobs? The PR for Indiana Jones have done a bit where Seesmic users could post video questions for Spielberg and the films stars and get an answer. As a marketing tool, it’s a fantastic idea and creates a great buzz from the online community, and more specifically fandom. If, as a teenager, I ever thought there would be a point where I could get to ask Steven Spielberg a question and he’d reply, I’d have been way beyond cloud nine. Probably nearer to cloud 57 or something.
Twitter, it seems, is definitely flavour of the month. Last week it got a front page mention of the Guardian due to Downing Street, no less, dipping its toe into the Twittersphere, and the amount of Twitter-related articles and posts in my RSS reader keeps on growing by the day.
Twitter’s tipping point, if not already here, is close to arriving. And that means both the company and PR Tweeters need to start sitting down and thinking out their respective strategies.
Nosemonkey, who runs the excellent Eutopia, has a fascinating post on citizen journalism/blogging, inspired by an emailed question on the subject .
[A quick bit of background here, if you haven’t just gone through and read his long piece. On the day of the July 7 bombings, Nosemonkey ended up liveblogging the event due to conflicting reports on news channels, plus the general sense of confusion that abound. It was, and still is, a great example of how blgging and/or citizen journalism can work and is possibly one of the best posts to emerge from the blogosphere].
I’ve just got back from a fascinating evening down the pub catching up with an old friend of mine, who now happens to be working for a local newspaper and it wasn’t long before we got onto the topic of online video – something which forms part of his everyday job.
[Enters broken record mode]
What was really fascinating was to hear how his views matched mine and, at times, was even more vehemently critical of the efforts of some local newspapers when it comes to online video .
Today’s post will loosely pull together three very good pieces on Web 2.0 and the media and draw some probably spurious conclusions that will be nowhere near as good as those in the original posts. Probably.
Firstly, Paul Bradshaw’s extended piece on how local news is changing, which nicely sums up the challenges facing all media, but especially local media. There’s an especially pertinent point when he mentions Google’s Super Tuesday election mashup with Twitter and YouTube.
Gawker’s move shows why journalism schools up and down the country should be showing and encouraging their students to blog (although you can take a journalist-in-training to a keyboard, but like the proverbial horse and water, you cannot make them write), and why media organisations should be doing the same to their existing staff.